While flavored vodkas are past their peak, flavored tequila and whiskey are gaining popularity for on-premises establishments. Bourbon and Italian liqueurs are also making a comeback. Mixologists are putting a new spin on traditional cocktails while taking advantage of the premium and craft spirits entering the market.
The push to lower the DWAI threshold has also contributed to a trend toward lower alcohol cocktails. Devoting a section of your drink menu to low alcohol cocktails is sure to appeal to a significant portion of your clientele. There are several other positive aspects to these drinks: since less alcohol is used, they are generally lower in both cost and calories. It’s easy to do some marketing magic with these drinks. Just be careful about trademark issues using drink names with the term “skinny” to avoid confusion with the Skinny brand liquors.