Bob Brown’s “Rolodex Effect” Sales Technique for Waitstaff

Suggestive selling is technique that works in the majority of situations. Using this technique, you’ll make a statement rather than ask a question. Here is how it works:

            Tonight we feature wild caught salmon seared to a caramel color and topped with a pecan maple sauce and accompanied by fresh wild mushroom risotto and roasted asparagus topped with parmesan.

Describe cocktails and appetizers with mouth watering culinary detail that tantalizes the senses. This will get the guest thinking about which item they want rather than whether to have one. The goal is to stimulate great food memories with your description (the last great time they enjoyed that dish) and you’ll increase sales.