Your VIPs may be willing to indulge in bottle service to enhance their experience. No fighting at the bar for a drink commands a premium price. These customers are willing to pay for luxury attention like flying first class.
Provide the exclusive customer experience and you can command top dollar and higher profit margins at your nightclub. How high depends on your venue’s popularity and your competition. Four keys: (1) having your beverage offerings targeting the same demographic as your music style, (2) having enough in stock to never have to say, “Sorry, we ran out.” (3) pricing in alignment with your market and target demographic, and (4) delivering the Wow! Factor in your product presentation.