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Category: Craft Beverage Branding

November 30, 2012

Changing locations? What you should know about transferring and storing your liquor stock.

When you want to change locations of your bar, restaurant, liquor store or the like, you must request permission from …

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November 29, 2012

Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets

Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of …

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November 6, 2012

Using the Open Meetings Law update to your advantage in the SLA process

With the presidential elections now upon us, the general public is excited to either (1) finally put democracy to use …

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October 31, 2012

Cuomo’s Beer, Wine & Spirits Summit – a boost or bust to the industry?

First yoghurt, now alcohol. What do these two have in common? Governor Andrew Cuomo. Last week, Governor Cuomo hosted a …

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October 17, 2012

Taking your business into the cloud: Virtual tasting event for wineries and microbreweries

Small wineries and microbreweries produce world class products but can be relatively unknown because of the limited budget and time …

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August 20, 2012

Microdistilleries a growing trend in New York

Before 1920, distilleries were a prominent business in New York. Prohibition wiped out the industry, and the repeal of the …

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July 9, 2012

NYS tax credit for microbreweries

A ruling in March 2012 concerning Massachusetts-based Shelton Brothers resulted in a huge change in New York State Liquor Authority …

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