According to Nielson and the Brewer’s Association, a food only check averages $26; food and beer $73; food and craft beer $86. This is not only higher revenue for the restaurant, but also higher tip income for bartenders and servers.
To maximize craft beer sales, feature popular craft beers alongside select rotating seasonal and limited release beers. Locate craft tap handles at a highly visible position at the bar and train servers and bartenders to suggest craft varieties and offer food pairing suggestions.
Here are some suggestions: Blue Toad Hard Cider, Lost Borough Brewing, Birdland Brewing and Twisted Rail Brewing all great local craft brew products to add to your tap line-up