Working with a lot of craft and microbreweries, I am often asked about adding event space, additional bar space and outdoor seating. The good news is that business is brisk enough to justifying adding more functional space to service more customers.
The best business strategy identifies an unmet need in the marketplace: let’s take stock. Millennials have a tremendous spending power. Millennials make purchasing decisions based on identification with the core values of the business. Millennials support small local businesses and quality, fresh food and beverage products. Millennials spend much of the work day “plugged in” to electronic devices or working from home.
Enter craft breweries, a business millennials tend to support. Craft breweries offer a casual social atmosphere where people can meet after a long day of work without the stress and hassle of a typical bar and “pick up joint.” They also make a great atmosphere for a business meeting.
What about larger business meetings? Having a separate room with a large table can provide the perfect meeting space. Why haven’t you done this already?
Tracy Jong has been an attorney for more than 20 years, representing restaurants, bars, and craft beverage manufacturers in a wide array of legal matters. She is also a licensed patent attorney.
Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on Amazon.com as a softcover and Kindle e-book.
Her legal column is available in The Equipped Brewer, a publication giving business advice, trends, and vendor reviews to help craft breweries, cideries, distilleries and wineries build brands and succeed financially.
She also maintains a website and blog with practical information on legal and business issues affecting the industry. Follow her, sign up for her free firm app or monthly newsletter.
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Tracy Jong Law Firm