Bar Rescue’s Jon Taffer lays out an incredibly powerful message to any entrepreneur, especially those in the service industry. He calls his philosophy “Reaction Management.” Jon shows how any service provider is really in the business of creating a reaction in each person interacting with the business. It is about the business experience – how the business makes customers feel when they interact with it. Make people feel good and they will want to do business with you. Creating a positive reaction and experience gets the business away from competing on price and on the path to loyal customers, vendors, and referral sources. This how-to manual gets to the practical steps a business needs to take. It doesn’t teach pure theory, but how to apply if for instant results.