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Tag: marketing

February 22, 2013Leave a Comment on Birds of a feather flock together for a reason

Birds of a feather flock together for a reason

Restaurant owners often see other restaurateurs as competitors, but I’d like to rethink this perspective. Other restaurateurs are also your …

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February 8, 2013Leave a Comment on Marketing Themes as Trade Dress

Marketing Themes as Trade Dress

Sales techniques or marketing themes are a newer category of trademark law’s trade dress laws. These have been recognized as …

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December 4, 2012Leave a Comment on 5 factors for defining your winery’s brand

5 factors for defining your winery’s brand

One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor …

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November 29, 2012Leave a Comment on Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets

Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets

Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of …

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September 6, 2012Leave a Comment on 8 Ways Companies Waste Advertising Dollars

8 Ways Companies Waste Advertising Dollars

By Mark Combs, Cre8iveDept.com I understand, running a business is tough. Tons to do. Even more to think about. But, …

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August 19, 2012Leave a Comment on Publicity on a shoe string budget

Publicity on a shoe string budget

Start-up businesses and small companies have limited resources for publicity. While social media and blogs are the newest ways publicity …

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