February 22, 2013Leave a Comment on Birds of a feather flock together for a reason Birds of a feather flock together for a reason Restaurant owners often see other restaurateurs as competitors, but I’d like to rethink this perspective. Other restaurateurs are also your …
February 8, 2013Leave a Comment on Marketing Themes as Trade Dress Marketing Themes as Trade Dress Sales techniques or marketing themes are a newer category of trademark law’s trade dress laws. These have been recognized as …
December 4, 2012Leave a Comment on 5 factors for defining your winery’s brand 5 factors for defining your winery’s brand One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor …
November 29, 2012Leave a Comment on Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of …
September 6, 2012Leave a Comment on 8 Ways Companies Waste Advertising Dollars 8 Ways Companies Waste Advertising Dollars By Mark Combs, Cre8iveDept.com I understand, running a business is tough. Tons to do. Even more to think about. But, …
August 19, 2012Leave a Comment on Publicity on a shoe string budget Publicity on a shoe string budget Start-up businesses and small companies have limited resources for publicity. While social media and blogs are the newest ways publicity …
