Think about it – friends and family come home for the Thanksgiving holiday and want to spend some time catching up. Where better than the local bar? There couldn’t be a better holiday for innovative promotions. Thanksgiving is about food and drink. Why not run a promotion on a high end wine or cocktail while people are feeling indulgent? With Black Friday around the corner, they are likely to splurge a little.
There are some new spirits that take advantage of fall flavors such as pumpkin-spice and caramel apple. Dessert drinks are trendy and women especially are attracted to dessert style cocktails.
To attract both the early and the late night crowds, offer a 7 PM promotion and an 11 PM promotion.
Looking for a holiday tradition? Run a Beaujolais Nouveau special. The Beaujolais Nouveau is traditional in France where red wine is fermented for only a few weeks before it’s released on the third Thursday in November, a week before Thanksgiving. Get creative with your Black Friday Wednesday promotions. This is sure to improve the bottom line and be one of your biggest earning days of 2013.