Think about it – friends and family come home for the Thanksgiving holiday and want to spend some time catching up.  Where better than the local bar?  There couldn’t be a better holiday for innovative promotions.  Thanksgiving is about food and drink.  Why not run a promotion on a high end wine or cocktail while people are feeling indulgent?  With Black Friday around the corner, they are likely to splurge a little.

There are some new spirits that take advantage of fall flavors such as pumpkin-spice and caramel apple.  Dessert drinks are trendy and women especially are attracted to dessert style cocktails.

To attract both the early and the late night crowds, offer a 7 PM promotion and an 11 PM promotion.

Looking for a holiday tradition?  Run a Beaujolais Nouveau special.  The Beaujolais Nouveau is traditional in France where red wine is fermented for only a few weeks before it’s released on the third Thursday in November, a week before Thanksgiving.  Get creative with your Black Friday Wednesday promotions.  This is sure to improve the bottom line and be one of your biggest earning days of 2013.